Contextual video targeting empowers brands to go beyond basic demographic targeting to reach people in the right mindset on every screen. While most contextual vendors only read on-page text, GumGum's Verity™ goes much further, offering privacy-first, contextual solutions at the video level.
To see what drives the best results for your brand, isolate for context as a first step — ensuring your ads are always targeting relevant mindsets.
Create a smart contextual or brand-suitable strategy that aligns with your campaign KPIs.
Build a high-performance campaign by selecting the right contextual segments. Plus, layer on brand safety with any segments you target.
Leverage Verity™ to access video-level transparency in CTV and online video for contextual targeting and brand suitability.
GumGum’s contextual intelligence platform, Verity™, fully analyzes video content, including audio, imagery and metadata, to ensure true contextual relevance and brand safety on any screen. Verity™ is the first ad tech provider to receive content-level accreditation from the MRC for contextual analysis, brand safety and suitability across CTV, desktop and mobile web environments.
Targeting at the video-level ensures contextual accuracy & suitability across CTV + OLV.
The only way to scale across premium environments and ensure suitability & safety for your brand.
Verity™ ingests video data from publishers, analyzing and classifying the content to curate contextual segments that feature relevant, brand-safe inventory.
Activation is easy; target contextual and brand-safe video with Verity™-enabled PMPs from your DSP of choice.
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