GumGum powers into Europe on the back of accelerated US growth

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Published

March 28, 2022

Category

Corporate

Unique marriage of contextual intelligence and high-impact creative goes worldwide as GumGum integrates JustPremium and targets a swath of new markets in EMEA

London, UK 28th March 2022: GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising industry with the launch of its newly combined operation with JustPremium in the UK, Germany, the Netherlands, Belgium, Denmark, Spain and Sweden.

The ambitious roll-out positions GumGum at the forefront of the evolution of privacy-first digital advertising. GumGum’s unique framework, the Mindset Matrix, combines true contextual understanding with Just Premium’s attention-grabbing High Impact Creatives and attention-grabbing interactive capabilities to drive unbeatable advertising outcomes by understanding a consumer’s frame of mind online. 

The new operation retires the JustPremium name, bringing the company fully under the GumGum brand and installing JustPremium founder Eric Visser as President of EMEA.

GumGum’s expansion into EMEA comes in the wake of a stellar year for the company. In 2021, GumGum added more than 400 new clients and posted a year-on-year pro-forma revenue growth rate in excess of 40%. In April, it received a $75 million investment from Goldman Sachs Growth to power the growth of its VerityTM proprietary contextual intelligence engine and other products, to add to backing from Morgan Stanley, New View and Upfront Ventures.

With the addition of the technology and teams of JustPremium, GumGum brings to the European market a game-changing mix of next-generation contextual intelligence and industry-leading creative capabilities. Through GumGum advertisers will now be able to deliver bespoke advertising campaigns that capture consumer attention across digital environments at scale, without the use of personal data or cookies. 

Phil Schraeder, CEO, GumGum comments: “As the leading contextual-first ad tech company today, we couldn’t be more excited to be making our integrated contextual and creative technology available in more markets across Europe. Our mission is to empower the industry to deliver creative advertising campaigns that capture consumer attention without the use of personal data, across current and emerging digital environments, at scale. With our contextual technology and high-impact ads advertisers don’t need to know everything about their consumers in order to deliver relevant and engaging ad campaigns. The future is all about meeting people in the moment they are in.” 

Eric Visser, President of EMEA, GumGum adds: “It’s been five years since GDPR went into effect and the industry has had to start facing a future without personal data. We are delighted to be in a stronger position now more than ever to support our partners across the EMEA market with a privacy-forward solution through contextual and creative that allows them to still deliver attention-grabbing campaigns that deliver results.” 

Peter Wallace, SVP Sales EMEA, GumGum. “We are thrilled to be able to bring a proven contextual solution into the UK and European markets to pair along with our robust creative capabilities. GumGum’s contextual intelligence engine Verity is unique in its ability to understand all the signals within an environment including text, image, video and audio. As the industry moves into a new era - one that requires a shift in how advertisers think about connecting with audiences in digital environments - GumGum is providing a means to communicate that is cookie- and identity-free”

As it looks to build a more equitable and safer future for consumers, publishers, and advertisers alike, GumGum’s proprietary technology represents a major departure for contextual technology. Whereas other providers focus only on keywords, Verity applies computer vision and natural language processing to understand the interplay of image, video and text giving the ability to fully understand all the signals within an environment and true contextual reading. Verity and its advanced capabilities is  the only independent ad tech vendor with a unique certification by the Media Rating Council (MRC) for content analysis for brand safety, suitability and contextual analysis – an accreditation that only YouTube has outside of GumGum. 

GumGum is not a stranger to the EMEA market having a presence in the UK over five years ago.  Over that time the company has become the leading contextual provider in the UK. Having worked with over 150 advertisers in 2021 and grown by over 280% YOY, the company is firmly established to continue this growth through acquisition of JustPremium.

GumGum has more than 400 employees working from 19 regions around the world. It works with leading brands such as Jeep, Verizon, Mini Cooper, L'Oréal; is trusted by all of the major agency holding companies; supports more than ten languages; and works with over 30,000 publisher partner websites.

 

About GumGum: GumGum is a contextual-first global advertising technology company that captures people’s attention, without the use of personal data. We believe that a digital advertising ecosystem based on understanding a consumer’s active frame of mind rather than behaviour builds a more equitable and safer future for consumers, publishers and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide. For more information, visit gumgum.com.

For more information: pr@gumgum.com 

Published

March 28, 2022

Category

Corporate

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