`
Webinars

Cut to Contextual: Digital Advertising in the Post-Cookie World

Cut to Contextual: Digital Advertising in the Post-Cookie World

Listen to GumGum CEO, Phil Schraeder, and global marketing advisor, Lisa Licht, for a discussion moderated by AdAge about the future of online advertising in a post-cookie digital landscape.


Phil and Lisa are joined by Allison Schulte, SVP of Product at Dentsu Aegis Network, and Phil Bohn, SVP of Sales and Revenue at Mediavine, to talk about how audience targeting needs to evolve amidst a wave of privacy regulations and third-party cookie phase-outs and the role that contextual intelligence plays in creating a healthier and more sustainable digital advertising ecosystem.

Listen to GumGum CEO, Phil Schraeder, and global marketing advisor, Lisa Licht, for a discussion moderated by AdAge about the future of online advertising in a post-cookie digital landscape.


Phil and Lisa are joined by Allison Schulte, SVP of Product at Dentsu Aegis Network, and Phil Bohn, SVP of Sales and Revenue at Mediavine, to talk about how audience targeting needs to evolve amidst a wave of privacy regulations and third-party cookie phase-outs and the role that contextual intelligence plays in creating a healthier and more sustainable digital advertising ecosystem.

Watch the Webinar

What's Inside

Click to preview:
No items found.
  • With copious Deny and Allow Lists and large-scale keyword blocking, the one-size-fits-all brand safety solutions simply haven't worked.
  • Before you begin adopting brand suitability solutions, it is important to fill the brand aspiration gap: determine your brand values, purpose and cultural stance and then align those values with brand actions online.
  • Advertisers must educate themselves about the meaning, execution and parameters of brand suitability and deliver this information to their clients.
Video Thumbnail Image

Complete the Form to Access the Webinar

Your data will be processed according to our Privacy Policy.

insertpageurl
Guide Teaser Image
Click the link to access the webinar!
View now!
Oops! Something went wrong while submitting the form.

Complete the Form to Access the Webinar

Your data will be processed according to our Privacy Policy.

insertpageurl
Guide Teaser Image
Click the link to access the webinar!
View now!
Oops! Something went wrong while submitting the form.

You might also like

Click this icon to scroll back to the top of the page