`
Webinars

Contextual Advertising is at the Forefront of Tackling a Post-cookie World

Contextual Advertising is at the Forefront of Tackling a Post-cookie World

It is future-proof, brand-safe and does not rely on consumer data whatsoever to target consumers. 

But, with so many different contextual providers to choose from, and no set standard or benchmark for contextual impressions - who can you trust? And how do you ensure transparency? GumGum and eMarketer’s new webinar, Driving a Transparency Revolution in the Post- Cookie Era explores these integral questions, and discusses what marketers can do to set the standard for contextual advertising and transparency. 

It is future-proof, brand-safe and does not rely on consumer data whatsoever to target consumers. 

But, with so many different contextual providers to choose from, and no set standard or benchmark for contextual impressions - who can you trust? And how do you ensure transparency? GumGum and eMarketer’s new webinar, Driving a Transparency Revolution in the Post- Cookie Era explores these integral questions, and discusses what marketers can do to set the standard for contextual advertising and transparency. 

Watch the Webinar

What's Inside

Click to preview:
No items found.
  • The inevitable demise of the cookie, and the emergence of new digital environments will make it even harder for marketers to differentiate themselves
  • Mindset proved to be the driving force when it comes to which consumers were more open to receiving an ad online
  • The MAGNA Media Trials prove that contextual is crucial when it comes to grabbing consumer attention at the right time
  • It is important to review the landscape of tech providers and ask the hard questions to see what they bring to the table
Video Thumbnail Image

Complete the Form to Access the Webinar

Your data will be processed according to our Privacy Policy.

insertpageurl
Guide Teaser Image
Click the link to access the webinar!
View now!
Oops! Something went wrong while submitting the form.

Complete the Form to Access the Webinar

Your data will be processed according to our Privacy Policy.

insertpageurl
Guide Teaser Image
Click the link to access the webinar!
View now!
Oops! Something went wrong while submitting the form.

You might also like

Click this icon to scroll back to the top of the page