With the privacy revolution upon us and cookies on their way out, more and more marketers are adopting contextual targeting as a critical element of their media strategy. Contextual advertising is gaining popularity worldwide, is a proven and effective targeting solution and does not rely on third-party data to reach consumers.
Contextual targeting solutions determine the content of a page to place contextually-relevant brand messaging in brand suitable environments to reach the right consumers, where user attention is highest. In these short video clips, hear from marketers and their experiences with contextual solutions and learn more about how GumGum has been instrumental in championing their campaign successes.
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