GumGum, Inc. Now 100% Made-for-Advertising (MFA) Free
Today, GumGum announced that as of earlier this quarter, GumGum, Inc. is 100% free of Made-for-Advertising (MFA) across our supply including our open exchange, direct campaigns, and private marketplaces (PMPs). This follows last yearâs industry-changing ANA study that revealed that up to 21% of advertising impressions occur on MFA sites, underscori