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See how GumGum put its contextual intelligence technology, Verity™, to the test in a lip-smacking campaign for KFC’s Gravy Burger Box Meal.
Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology
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New Ad Unit: Desktop Skins - This unit expands across the screen and seamlessly integrates with the content.
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How can brand marketers avoid displaying their ads amongst climate change denial content? A comprehensive brand safety strategy is vital to companies looking to advertise responsibly.
Lane Schechter, Senior Product Manager at GumGum sat down with top industry leaders for a discussion on brand safety and data protection for the next generation of digital ads.
We review the past 25 years of brand safety beginning with the first online banner ad through to the modern use of artificial intelligence to protect brands.
Blocklisting terms and words related to what some consider sensitive topics can be ethically wrong: it also cuts brands off from a treasure trove of meaningful and original content.
Technology exists to protect brands from having their image associated with questionable content on the web. So why are some still using outdated brand-safety verification methods?