17 June 2016 |
GumGum Appoints Ryan Schinman to Advisory Board
New York, NY – GumGum the premium in-image advertising platform for publishers and brands, today announced the appointment of Ryan Schinman to its advisory board. Schinman is the CEO of Platinum Rye Entertainment, the world’s largest booker of celebrity talent, models, recording artists, sports figures and other celebrities for ad campaigns and PR events.
“We are delighted to add Ryan’s talents and expertise to our esteemed advisory board,” said Ophir Tanz, founder and CEO of GumGum. “Ryan’s connections in the entertainment world and his success in brokering some of the biggest deals ever made between Madison Avenue and Hollywood will be tremendously valuable in shaping GumGum’s strategic growth path moving forward.”
A New Jersey native, Schinman started his career at the age of 20 while a senior at the University of Florida when a classmate, drafted by the New England Patriots, asked him to negotiate his contract. Schinman moved on to become a sports agent at Athletes & Artists and, later, was named CMO of Worldwide Sports and Entertainment.
At the age of 26, Schinman founded Platinum Rye Entertainment and has since been creating game-changing partnerships between celebrities and brands. He has negotiated over one billion dollars in deals for more than 100 companies including the monumental nine-figure partnership between AT&T and HBO. With offices in New York, Los Angeles, Chicago, Paris, London, Moscow and Istanbul — Platinum Rye sold its US operation to Omnicom in 2004. Schinman was also a founding partner of NOISE, a marketing company focused on engaging young adults, and the Miami Marketing Group a marketing agency best known for its involvement with LIV, Arcadia, and Story Nightclubs in Miami, FL.
“I have been impressed with the depth of GumGum’s offering and share Ophir’s vision for the increasing value of images to brands and publishers,” said Schinman. “In a cluttered marketplace and increasingly fragmented media landscape, I believe GumGum is pioneering the next level of digital advertising that will gain significant momentum in the near future.”