What Do Publishers Think of the Emerging Forms of Advertising?

Description

Learn how four publishers plan to incorporate mobile, video, native, In-Image, open exchanges and private programmatic marketplaces into their overall monetization strategies.

What's inside

  • Interviews with executives from ESI Media, Internet Brands, Bauer Xcel Media and Terra
  • Tips for implementing native advertising on your website
  • Publishers’ perspectives on programmatic, native, video, mobile and In-Image
  • How In-Image advertising turn images into sources of revenue
  • NYU Research: How users, especially millennials, consume content today