The Rise of the Visual Web and Why It’s Changing Everything (Again) for Marketers

Description

Learn everything you need to know about the impact that today’s image-centric culture has on marketing. You’ll discover insights from more than 200 brands about their use of visual elements in marketing campaigns.

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What's inside

  • 84% of marketers said further advancements In-Image-recognition technology are needed to unlock the full marketing potential of the visual web
  • 69% of those surveyed said they are spending more than $100,000/year to create visual content to support marketing initiatives
  • 96% of those surveyed said the visual web would be either somewhat important or very important to the future of digital marketing
  • 45% said they are spending more than $1M/year to distribute visual content
  • The Visual Web in 7 Images
  • The Visual Web Survey Demographic Data
  • A Brief History of Social Images
  • Scott Osman Discusses Visual Literacy and Visual Intelligence