The Total Economic Impact TM Of GumGum’s In-Image And In-Screen Advertising Solutions

Description

Learn the potential ROI publishers can achieve by deploying In-Image and In-Screen advertising with GumGum. You will gain a framework to evaluate the potential impact of a GumGum partnership. This study was conducted by Forrester Consulting.

Produced by:

What's inside

  • The key drivers leading publishers to pursue partnership opportunities for increased net new advertising revenue
  • The potential ROI enterprises can realize by deploying In-Image and In-Screen ads
  • How a major publisher experienced indirect and direct revenue benefits
  • The financial impact, benefit, flexibility and risk factors that affect the investment decision
GumGum's Total Economic Impact Study of In Image Advertising by Forrester
Total Economic Impact of In Image Advertising Estimated by Forrester
In Image Advertising Revenues Estimated by Forrester
Implementation Costs for In Image Advertising Estimated by Forrester