beyond the broadcasttm

The value of sports signage and sponsorships on social media has surpassed TV. We help marketers and rights holders capture that value across broadcast, streaming and social.

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Check out our latest media valuation breakdown: Emirates FA Cup Final >>

Find hidden media value on social

The value of sports signage and sponsorships on social media has surpassed TV. We use our patented computer vision technology to uncover that value, which traditional sponsorship valuation solutions are missing.

  • Instagram
  • YouTube
  • Facebook
  • Twitter
  • Social media
  • Broadcast

How we do it

Our unique technology tracks logo impressions across broadcast TV, online streaming and team- and fan-owned social media accounts across all platforms. We then use a Media Value Percentage (MVP) methodology to measure what it would have cost to buy an equivalent amount of reach. We do all of this in less than a week, and we use the following six factors to keep score:

01Clarity

Clarity of sponsor’s exposure

02Prominence

Background vs. foreground exposure

03Visibility

Percent of exposure in view

04Size

Size of sponsor relative
to entire frame

05Placement

Position of sponsor

06Share of Voice

Number of signage locations in view

01ClarityClear Vision.

The clarity of a sponsor’s exposure matters. It’s worth less if you can’t see it.

  • Instagram
  • Twitter
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02Prominencetake notice.
be noticed.

There’s a big difference between a logo front and center in the foreground and one that’s hidden in the backgound.

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03Visibilitylook em in
the eyes.

The percent of exposure actually in view is supremely important to its value.

  • Facebook
  • YouTube
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04Sizestand tall.

What’s the size of a sponsor relative to the entire frame? The bigger the better.

  • Facebook
  • YouTube
  • espn
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05Placementfind your place.
take charge.

From floor signage to courtside LEDs to basket stanchions, always know the true position.

  • Instagram
  • Twitter
  • Facebook
  • YouTube
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06Share of voicehow loud is your battle cry?

Determine the amount of signage locations that are in view and yell it out.

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The emirates FA cup

Jersey sponsorship media value

View infographic

Sports signage has always been viewed as a traditional media buy that’s valued on the television exposure it generates. But in today’s media environment, that’s no longer the case, as fans increasingly turn to digital channels. So shouldn’t we think about sports signage as a true cross-channel play, with the appropriate metrics to back that up?

Advancements in image recognition and artificial intelligence make tracking the social value of sports signage possible, giving brands a level of transparency that wasn’t imaginable just a few years ago. Here’s what you’ll learn in this fast-paced guide:

View guide Co-produced by:
Adweekbrandshare GumGum Sport

some of our fans

  • CNBC
  • MediaPost
  • TC
  • VB
  • MarketingWeek
  • SBJSBD

Want to know more?