beyond the broadcasttm
The value of sports signage and sponsorships on social media has surpassed TV. We help marketers and rights holders capture that value across broadcast, streaming and social.Request a demo
Find hidden media value on social
The value of sports signage and sponsorships on social media has surpassed TV. We use our patented computer vision technology to uncover that value, which traditional sponsorship valuation solutions are missing.
- Social media
How we do it
Our unique technology tracks logo impressions across broadcast TV, online streaming and team- and fan-owned social media accounts across all platforms. We then use a Media Value Percentage (MVP) methodology to measure what it would have cost to buy an equivalent amount of reach. We do all of this in less than a week, and we use the following six factors to keep score:
Clarity of sponsor’s exposure
Background vs. foreground exposure
Percent of exposure in view
Size of sponsor relative
to entire frame
Position of sponsor
Number of signage locations in view
The clarity of a sponsor’s exposure matters. It’s worth less if you can’t see it.
There’s a big difference between a logo front and center in the foreground and one that’s hidden in the backgound.
03Visibilitylook em in
The percent of exposure actually in view is supremely important to its value.
What’s the size of a sponsor relative to the entire frame? The bigger the better.
05Placementfind your place.
From floor signage to courtside LEDs to basket stanchions, always know the true position.
06Share of voicehow loud is your battle cry?
Determine the amount of signage locations that are in view and yell it out.
The emirates FA cup
Jersey sponsorship media valueView infographic
Sports signage has always been viewed as a traditional media buy that’s valued on the television exposure it generates. But in today’s media environment, that’s no longer the case, as fans increasingly turn to digital channels. So shouldn’t we think about sports signage as a true cross-channel play, with the appropriate metrics to back that up?
Advancements in image recognition and artificial intelligence make tracking the social value of sports signage possible, giving brands a level of transparency that wasn’t imaginable just a few years ago. Here’s what you’ll learn in this fast-paced guide:View guide Co-produced by: