Ads that stick
We serve placements in-line with content users are actively focused on
Using image recognition technology, we deliver targeted placements as contextual overlays on top of related editorial picturesCreative gallery
Unlike traditional banner ads, these placements fit responsively on all screen sizes, remaining in view even as users scrollCreative gallery
In-Feed placements are designed to blend seamlessly into their surrounding contentCreative gallery
AdvertisersTurn attention into engagement
We deliver highly visible placements to over 400 million visitors across more than 2,000 premium publishers
This heat map shows how consumer focus is naturally drawn to headlines and images. Our ads are embedded into related editorial content where attention is already focused, and consistently achieve an 81% viewability rate.
Our custom creative across all units delivers on average 10 times better engagement than traditional display options
Engagement (ComScore) CTR (Across All Ad Units) Brand Lift (Vizu)
We offer creative production services to conform your campaign assets into multiple formats for delivery across all screens. Our ads can be delivered on a direct basis or programmatically.
We work directly with all major holding agencies and brands
Available programmatically from trading desks and the following Demand Side Platforms:
AppNexus doubleclick bid switch theTradeDesk
MazolaAn a-maize-ing corn oil
Find out how MAZOLA used GumGum to build awareness and educate consumers on the health benefits of corn oilView case study
Some of Our Clients
The majority of Fortune 100 companies in all major verticals use GumGum to boost engagement for their brands
PublishersUnlock your revenue potential
We invented In-Image advertising to help publishers turn photos into profitable advertising inventory. Employing patented technology, we offer more ways to earn revenue across every screen. The result is superior performance for advertisers, leading to higher CPMs for our publishing partners.
Higher CPMs from new sources of inventory
We work with the majority of Fortune 100 companies looking to run brand campaigns with premium publishers
Beautiful ads seamlessly integrated into your content
Easy implementation with a one-time code embed
Images: The Final Frontier
This interview with David Bauer, Head of Business Development & Revenue at BAUER XCEL MEDIA explores how In-Image advertising is perfectly suited to generate incremental revenue for publishers while maintaining a great user experience.XCEL MEDIA
“In-Image ads create new inventory for publishers”
“In-Image ads give precious real estate back to the editors”
“In-Image ads create brand safety”
Independent Study Highlights ROI of In-Image and In-Screen Advertising Solutions for Publishers. Find out how a large publisher saw an immediate revenue increase with limited implementation requirements.
Some of Our Publishers
We have exclusive partnerships with more than 2,000 premium content publishers in many verticals