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Articles, Research and Product News to Drive Your Business
With mere months left before the presidential election season, making a meaningful impact is more crucial than ever. For marketers, it's vital to ensure that their political advertising stands out from the crowd and engages the right audience. In this blog post, we will outline how to maximize impact with voters and drive performance with your poli
Today, GumGum announced that as of earlier this quarter, GumGum, Inc. is 100% free of Made-for-Advertising (MFA) across our supply including our open exchange, direct campaigns, and private marketplaces (PMPs). This follows last year’s industry-changing ANA study that revealed that up to 21% of advertising impressions occur on MFA sites, underscori