07 April 2013 |
Cat’s Pride Case Study Featured at ad:tech
We couldn’t be more proud to present our campaign for Cat’s Pride® Fresh & Light® cat litter at ad:tech San Francisco this week. During the session, “Native Ads, Images and New Must-Haves in the Media Plan,” GumGum SVP of Marketing, Tony Winders and our client, Bob Tacy, SVP of Digital Media at Doner, will present how in-image advertising put Cat’s Pride® directly in front of cat enthusiasts.
Other panelists include Dave Martin, SVP of Media for Ignited; Julie Jensen, Sr. Group Manager of Media for The Clorox Co.; Gyro Executive Creative Director Steffan Postaer; and Sharethrough Co-Founder and CEO Dan Greenberg. We’re looking forward to hearing these other experts’ views, especially in light of our post on native advertising last week.
The Cat’s Pride® campaign was one of GumGum’s most successful ever, boasting an overall click-through rate of 1.18
percent. Upon interacting with the creative, consumers were taken to a video light box overlay that
achieved a 50 percent completion rate and a 4.22 percent CTR to the official Cat’s Pride® website.
To download the complete Cat’s Pride® case study, click here. For a look at other GumGum campaigns,
visit our creative gallery.