03 November 2011 |
GumGum’s Back from Digiday’s Digital Publishing Summit
Digiday’s Digital Publishing Summit is an invite-only networking event that functions as a sort of “state of the industry” event for online publishers and the vendors that serve them. The most recent Summit, held from October 23-26 in Bonita Springs, Florida, was “Restoring Power To The Publisher”. Our Director of Network Development, Greg Pritchard was onsite for the conference.
Since many publishers have in recent years felt technologically “outgunned” by the rapid advance of data-driven real-time bidding for online advertising, the Summit highlighted innovative ways that publishers can leverage data to build their audience and drive revenue. On Day 1, Alvin Fong of Internet Brands, a GumGum partner, explained how IB has leveraged data provider eXelate‘s solution to improve the targeting of online ad units across their network of hundreds of automotive enthusiast sites.
On day 2, we had the opportunity to present to the summit, providing attendees with an introduction to how publishers are using GumGum and in-image advertising to monetize their photos. The presentation was delivered in a fast-paced format known as “Pecha Kucha“, where the presentation must be exactly 20 slides in length and each slide appears for exactly 20 seconds. OnSwipe, a tablet website platform and Outbrain, a content promotion platform also delivered Pecha Kucha presentations during the segment, which was dubbed “Cool Tools For Publishers”. Definitely a fitting description of GumGum! The demonstration of our in-image ad unit and targeting capabilities garnered a lot of interest from the attendees, prompting thought-provoking questions from publishers as diverse as Hearst Newspapers, Federated Media, IDG Enterprise, and Gossip Center.
Coinciding with the announcement about GumGum’s Series B funding announcement, the Summit felt like a real “coming of age” moment for in-image advertising. The space has reached a major inflection point and is thoroughly socialized among major advertisers, publishers, and users. It’s clear that in-image advertising will continue to play a major role in the online advertising ecosystem in the years to come, and DPS was the perfect venue to spread the word on how publishers can drive meaningful revenue with this “cool” new ad unit.
See you in March DPS!